Building on existing design strengths, we created a new can design, enhancing quality cues and creating a contemporary visual personality, using aluminum instead of steel to create a more vibrant, modern look. The 'T' is the hero of the can design, enlarged to almost fill the surface area. Rotate the can and the viewpoint changes, creating a cropped appearance, adding additional interest on the shelf. We created a much stronger visual impact and 'attitude' for the brand.
