"In celebration of their 25th Anniversary, their evolving business model, and the launch of a new brand, AOL wanted to redefine their corporate presence to reflect all of the exciting changes that were taking place and the type of company it had become. We began by rethinking the traditional architecture, which had kept AOL's personality hidden from view. The solution for the redesign was to marry different layers of content on every page so that key pieces of information, engaging videos and employee stats, quips, quotes and photos would all work together to create a collage of voices. The new corporate site embodies the essence of AOL—the facts, the people, and the ideas that make AOL what it is."