Four mountain ski areas (Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk) comprise one of the most accessible resorts in Colorado’s Rocky Mountains. As part of a multi-phase redevelopment to on-mountain amenities and the base village operator Aspen Skiing Company, they also wanted a new site. While the main goal of the redesign was to allow people to book vacations and purchase season passes, the developer has given their client so much more. It’s uncommon to see a promotional site with this depth of content.

• The technology is so well integrated with the visual design that it both compartmentalizes and distinguishes varying content while keeping it all related.

• A larger-than-normal slideshow on the home page is a great introduction and a powerful enticement to visit the resort and continue exploring the site.

• Multiple content offerings are presented without ever making the site feel cluttered.