Ballet BC was looking to renew its graphic identity to accurately reflect the adventurous and contemporary nature of its programming. This large-format season brochure boldly introduces the new brand identity system and celebrates the 30th anniversary of the company. The raw energy of the dancers is juxtaposed with a rigorous grid and typography system forming the basis of the new brand look. 12 pages, 11 x 15, folded to 11 x 7 3/4, 4-color, plus varnish
