Picasso Pictures, animation
Rob Oliver, Abbott Mead Vickers BBDO, art director
Chris Bardsley, Abbott Mead Vickers BBDO, writer
Paul Brazier, Abbott Mead Vickers BBDO, creative director
Vince Pope, Beetroot, music composer
Joanna Bailey (Mirror & Cappuccino)/
Ian Cross (Sunroof, Tent & Zoetrope)/
Michael Geoghegan (Seascape & Graffitti)/
Stuart Hilton (Sunroof, Tent & Zoetrope)/
Marky Jenkins (Chase), directors
John Golley, Red Bee, producer
Red Bee, post-production company
Abbott Mead Vickers BBDO, ad agency
BBC, client
Famous for its inventive branding, BBC 2 required a new set of program identifications for their channel. In these new versions, BBC 2 represents a window on the world, a portal through which we can move and see the world differently. Each scenario reflects the range and diversity of content on the BBC 2, each time the camera pulls back to reveal, we are looking at the world in an unexpected way—through 2.
