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Allison Baker, art director
Rob Kleckner, writer
Allison Baker/Rob Kleckner, associate creative directors
Scott Rodgers, creative director
Greg Hahn/David Lubars, chief creative officers
BBDO New York, ad agency
Monster.com, client
"In one of the closest Super Bowl games in history, the Patriots won the 2015 Super Bowl in a nail-biting finish. Immediately after the game ended, Monster.com posted a congratulatory tweet—to the wrong team. Some people didn't get the joke and thought we'd made a mistake. But those who looked closer realized we did it on purpose, to raise awareness that Monster.com can help social media managers—or anyone—find a better job."
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