"Logo for a restaurant. The client mandated that the logo had to convey two key elements: the bridge of a violin, which had been the instrument of his departed musician brother; and the signature light fixtures above the bar, which are made of hundreds of tree branches crafted into massive inverted tree sculptures. How do violins, tree branches and musician brothers equal a place called 'bridge'? We proposed a story for the logo that would create context for the name. On a tree branch, a blackbird sits in the dead of night. But he has no voice, no song of his own; instead he sits alone and plays for himself. Is the bridge the violin? The bridge to a next life? Sometimes logos are better when they are short stories, not symbols."