In 2003, BFAMI launched Outside In: Art and the Box, inviting artists (including Sir Anthony Caro and Leon Kossoff, amongst others) to create a work of art inspired by 'the box.' An identity was created for the exhibition/auction and implemented across 'save the date' cards, invitations, posters and a catalog. The main invite was an actual box, split into sections following a pattern created by Santiago Callatrava, one of the participating artists.