“Target playfully kicked off summer with a tale of friendship to introduce its co-branded line of summer wear with apparel brand Vineyard Vines. Told with no dialogue, ‘Bullseye and The Whale’ brings two very different characters to life and shows the growth of their friendship through increasingly playful interaction. Teaming up with Target and ad agency Partners & Spade, we introduced a joyful, light aesthetic and worked to effortlessly create the friendship between the characters—and even managed to sneak the Target logo into cloud formations.”
