This communications device is as cool as the innovations inside, but not distracting or complicated. It's small format, easy to distribute and has a high-production quality without looking too expensive. It grows the 'Inspire Innovation' brand (Carnegie Mellon's Capital Campaign) and creates awareness of Carnegie Mellon's advances in health care, computer technology, energy, arts/culture and economy. 56 pages plus cover, 4-color plus spot orange, perfect-bound.