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Doug Dean, designer
James Nesbitt/Larkin Werner, creative directors
Wall-to-Wall Studios, design firm
Carnegie Mellon University, client
This communications device is as cool as the innovations inside, but not distracting or complicated. It's small format, easy to distribute and has a high-production quality without looking too expensive. It grows the 'Inspire Innovation' brand (Carnegie Mellon's Capital Campaign) and creates awareness of Carnegie Mellon's advances in health care, computer technology, energy, arts/culture and economy. 56 pages plus cover, 4-color plus spot orange, perfect-bound.
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