This corporate brochure tells the story of Chronicle Book's climb from a small publishing division of the San Francisco Chronicle newspaper, to an international publisher with a distinct signature style. The story is told through whimsical copy, vintage photography, and a bold new color palette. This overall visual language reinforces the idea of how Chronicle Books sees things differently. 48 page booklet, perfect-bound, inside a folder with a page of peel and stick labels inside the front cover pocket.
