“In 2012, Jason Binn and the Gilt Groupe decided to create the ultimate luxury lifestyle magazine for affluent tastemakers. The goal: establish DuJour as a cultural force by combining print magazine design quality with an adaptive publishing model. Working side by side with Binn, we embarked on designing a digital experience as the first print issue of DuJour was being created. Rather than create separate experiences for print, digital magazine, iPad and website, we developed a single-view site that could comfortably house print editorial, advertising and photo galleries. By eliminating verticals, simplifying navigation and putting visual content at the forefront, we created a stunning online magazine experience that was as enjoyable as reading a print issue.”