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Photography / Print Advertising / Health
Erbitux
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Peter Beavis
, photographer
Guy Buckland
/
Graeme Garden
, art directors
Adrian Parr
, creative director
Michael McBean
, digital imaging
McCann Healthcare
, ad agency
Erbitux Cetuximab
, client
Trade advertising campaign to healthcare professionals for a new cancer drug. Portraits capture honest moments of joy as patients receive the good news.
See the gallery
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