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Jennifer Breton/Jonathan Careless/Aimee Churchill/Paul Hogarth, art directors
Jonathan Careless, associate creative director
Elspeth Lynn/Lorraine Tao, creative directors
Michael Kohn/Sandy Pereira, photographers
zig, ad agency
Evergreen, client
"A brochure for Evergreen (a not-for-profit organization with a mandate to bring nature back to cities). As urban dwellers, we get so used to our concrete environs that we often don't notice when we've gone several blocks without seeing a single tree," said Lorraine Tao. "We wanted to inspire people to start imagining their cities with nature. In the center of each brochure is a sticker sheet of plants, trees, birds and insects that invites people to quickly see the real difference even a little nature makes."
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