Pann Lim/
Driv Loo/
Jonathan Yuen, art directors
Eugene Tan, writer
Pann Lim, creative director
Jeremy Wong, Nemesis Pictures, photographer
Gillianne Chen, Magic Cube, photo editor
Driv Loo, Kinetic Singapore, illustrator
Kinetic Singapore, ad agency
Joy Koh, Play-Doh, client
The project's aim is to demonstrate how Play-Doh has always played a part in helping children's imaginations take shape. The beauty of a child playing with Play-Doh is in the power to surprise; it gives children the opportunity to create and explore. The posters were placed in toy stores and toy sections in department stores, where children and parents were able to discover the wonders of letting one's imagination go free with Play-Doh.
