“The guerrilla campaign announced FedEx’s newly-opened online office supply store, fedexkinkos.com,” art director Chuck Tso said. “This past December, oversized sculptures of highlighters, Wite-Out bottles and desk lamps were installed in and around New York City metro locations cleverly playing off the natural environment, and launched in conjunction with outdoor billboards featuring enlarged binder rings, paper clips and pockets full of pens.”
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