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Chris Badger, art director/creative director
Clemenger BBDO (Sydney), ad agency
GE, client
"Wind energy country, California. Australian outdoor advertising campaign for GE. Among other things, GE makes some of the most technologically advanced wind turbines in the world, but most Australians only associate them with light bulbs. This was part of an outdoor poster campaign to change people's perception. Multiple landscapes, with and without wind turbines were shot from a helicopter in Central and Southern California. There are multiple factors that make a location conducive to picture taking, and they aren't all related to aesthetics. Finding them takes work, the only way to scout, in my mind, is to keep looking until you are physically and mentally weary."
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