Serge Côté, designer/art director
Pierre Lussier/
François Sauvé, writers
Claude Auchu, creative director
Marie-Reine Mattera, photographer
lg2fabrique, production
Vanessa Dicaire, project manager
Stéphane Mailhiot, strategy
lg2boutique, design firm
Jean-Sébastien Octeau, Ango Mode, client
Hörst's identity positions the company as an authentic brand that combines romanticism and elegance. The photos present a modern-day dandy—elegant and mysterious with a touch of the extravagant. All graphic elements also celebrate both the brand's rich German heritage and the modernity of its style.