"yU+co [lab] was appointed as the media specialist of this event for one of Hong Kong’s favorite icons. This exhibition was created around a story that Kuromi kidnapped Hello Kitty because she wanted the ribbon on Hello Kitty's head. Participants were invited to rescue Hello Kitty by tackling different tasks of interactive games and challenges in the exhibition. At the entrance, visitors received an Oil Lamp with an RFID card placed underneath to record the results of the tasks. After the journey, they got a certificate with grades which listed their results."