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Rusty Hill, photographer
Clove St. Press, production
Chad Michael Studio, design firm
Hopes & Dreams Co., client

“Hopes & Dreams is a company built on trial and failure. The founders initially built their own distillery, but due to lack of experience and sheer fate, they ended up accidentally burning it down. They eventually sourced someone else to create their bourbon, and they own that fact. Hopes & Dreams is not a product that promises a handcrafted, small-batch spirit. They simply promise that it’s ‘old enough’ and ‘good... enough.’”

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