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Mariela Hsu, art director
Pum Lefebure, chief creative officer
Jake Lefebure, project director
Design Army, design firm
Human Rights Campaign, client

“The typical annual report is a booklet filled with financial summaries that rarely grabs the attention of donors. That risk couldn’t be taken in today’s political environment, so we reimagined the annual report of the Human Rights Campaign (HRC). As a nod to its grassroots beginnings and as a vehicle for impactful headlines, we created an oversized newspaper. Spreads feature clean layouts and captivating messages, demanding to be shared. The inexpensive, bold report drives the HRC’s 1.5 million members to fight for equal rights.” 32 pages, 121⁄4 × 22, 1-color, unbound.

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