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Perception, project design and development
GMC, client

“We collaborated with GMC to explore, design and create the instrument cluster for the new GMC Hummer EV. The instrument cluster is the heart of the experience in the GMC Hummer EV, providing the driver with glanceable data and key metrics related to the vehicle’s full capabilities and electric vehicle–specific attributes. The design combines a lunar backdrop with a tactical layout, displaying detailed widgets and animations as well as providing a cinematic experience for the driver.”

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