Location: "The OC"...Orange County, California.
Duration: Five years old.
Staff: Five people. Principal/creative director: Jonathan Lo; designers: Garrison Smet, Aaron Martin, Jeremy Po; and in-house photographer Mark April.
Education: Jonathan Lo, Art Center College of Design; Garrison Smet, Art Center College of Design; Aaron Martin, University of California, Berkeley; Jeremy Po, Fashion Institute of Design and Merchandising, Los Angeles; Mark April, Orange Coast College.
Cultural Influences: Being knee-deep in the Southern California youth-driven apparel and retail scene, we keep tabs on what's happening with "the kids." Design is global, so we're deeply influenced by all media, including both domestic and international magazines, architecture, television, film, music and art.
Environment: We've set up shop in a small yet functional space, far enough from the congestion, but close enough to the action.
Philosophy: Good design is fluid and should communicate. Being a full service shop (providing everything from photography to art direction to graphic design), we find that visual consistency in every medium is important to success. "The customer is key." We feel it is important to do what's right for the client. This involves research, asking lots of questions and lots of listening. It boils down to establishing trust, good relationships and providing unique solutions to help convey the story they want to tell. Change is good, but it isn't always the best answer. "Luxury, Taste, Humor." No evil please.