With a stark, yet verdant aesthetic sense, Judit Besze seeks minimal, elegant solutions to identity and branding design problems. “I like minimal editorial designs, colorful Memphis-inspired textiles and the clever, simple solutions of many Mexican graphic designers,” she says. “All great designs inspire me.” What appears to be the result of a classically honed design skill set, her visually sophisticated portfolio actually belies the nature of her education—Besze is completely self-taught. “I copied logos and designs of what I loved,” she recalls. “I wanted to learn the ratios—the building blocks of what makes a well-edited logo.” Through her exploration of design, she discovered her love for designs that riff on old botanical illustrations, something she has incorporated into her work. Plants play an important role in her life: she keeps her white- walled studio stocked with plenty of greenery. Her aspirations? “Maybe gardening in England,” she says. “I would like to learn English gardening.”