This dynamic Flash site for DK Publishing brings an online catalog to life. A rich catalog of non-fiction books for children is transformed from a simple resource into an exciting and compelling destination for children, parents and teachers. With a collage style, real paper scans and feature content pulled from the book catalog, the site is much more than a series of titles for sale. Games and interactive drawing lessons are intertwined with book title introductions and although the site is very clearly laid-out and all content is easy to access, it’s difficult to tell where the fun ends and the selling begins. From a visual standpoint it’s engaging; from a content perspective, it’s exceptional.

• The games, while designed for children, are also simple, strangely fun, time-wasters for adults.

• On rollover, navigation links flutter like real paper and the interface rebuilds with each click into a new section.

• The developer wanted to avoid having to rebuild an existing backend book database so they leveraged the use of style sheets and included files to reformat dynamic data to integrate with the new look.