A move to a new building created the need for new stationery, so a fresh approach was taken. The new identity centers around the 'art' in DeMartino, and multi-use labels were designed to reinforce this. As individual labels they support the system, and combined as a whole they create a poster used as a moving announcement. All components were letterpress printed, including the 18 x 25 'label poster,' thanks to the meticulous printing of Ben Levitz.
