This leading Canadian clothing, accessories and footwear retailer creates fashion lines for men and women. Sold exclusively through company stores in Canada and New York City, the success of the brand depends on a quick response to fashion trends. The focus of this version of the site, is the Fall collection.

• While many fashion sites aspire to be lifestyle destinations, providing all types of content (some relevant, some not) along with the collections, this one focuses on the clothes.

• One interesting way it differs, especially from e-commerce fashion sites, is that the collections are presented in either editorial-like fashion layouts or more store-like with the outfits draped over mannequins.

• Although short timeframes are common in the fashion industry this project was conceptualized and produced in less than three weeks.