This identity was designed for a large commercial retail center in San Antonio, Texas. The client wished for us to convey a pioneering spirit rooted in history. The actual Alamo was used in the negative space under the cowboy's horse to speak to this idea as well as to designate the project name and location. It was a particularly fun solution considering that the overuse of this visual device in the Alamo City makes it that much more difficult to use well.
