“What might have happened if the foot had evolved to play soccer? Working with the Nike global soccer team, we were briefed to create a product superiority film and numerous retail assets for the launch of the new Magista 2 soccer cleat. Motion-captured data and 3-D body scans of professional soccer player Mario Götze combined to tell the story of the new sensory Magista upper, which gives instant ball-to-brain connectivity.”
