Hockey players live and breathe their sport on and off the ice with a crazy love for the game that bonds and unites them. Nike Bauer Hockey is everything a hockey-crazed kid would love, interactive and chock-full of worthwhile content. It takes a close-up look at how technology is changing both the gear and the game. Players can connect and engage with the brand and with players around the world. And, like most Nike sites, it looks at the sport in a different and deeper way.

• While it's a great offering of gear, players and the game, it's the visually—and technically—compelling presentation of content (video game-like in execution) that is most notable.

• Nike Bauer Stick iD is hockey's version of Nike iD, the ultimate personalization/co-creation tool.

• Between June and July, online sessions increased 53% and the average time spent on the site increased by 14 minutes.