Having completed a five-year transition plan, Octel Corp. transformed from a company primarily making lead for leaded gasoline into a broad-based specialty chemicals company. We created the theme 'Good Chemistry,' highlighting accomplishments in strategy and science. Using verbal and visual metaphors of chemistry, we devised a visual style and structure that would highlight key successes as well as feature innovative products. 56 pages, 7 3/4 x 7 3/4, perfect-bound, 4-color throughout.
