"The holiday season is just as important for Panera as it is for other retailers. We created all of the in-store environments and packaging for Panera for the 2011-2012 holidays. The client wanted to connect with the close-knit community that congregates at each neighborhood bakery-cafe, and do so in a meaningful way—not purely commercial. We engaged Panera's guests through original illustrations and whimsical copy meant to inspire them to share the big things (and the little things) that matter most in life."
