Paul Russell is a writer specializing in marketing and corporate communications; he’s also a great guy with a brilliant sense of humor and an uncanny ability to cut through layers of superfluous details to shed light on even the most daunting subjects. Toronto-based Zync Communications’ solution was a series of vignettes that avoid typical stationery formulas and work as an introduction to Paul and his offerings. The stories are paired with design that doesn't detract from the content and presents Paul in all his unconventional glory.