"Over the past couple of years I have received quite a number of requests to typeset and modify tattoos using Burgues Script or Adios. At first the whole idea was amusing to me, kind of like an inside joke. I had worked in corporate branding for a few years before becoming a type designer, and suddenly I was being asked to get involved in 'personal branding,' as literal as the expression can get. After a few such requests I began pondering the whole thing from a professional perspective. Piel Script was selected as one of the 53 typefaces of the last 10 years at the Letter2 competition organized by the Association Typographique Internationale."