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Michael Byzewski/Dan Ibarra, Loom StudioLoom Studio/Jonathan Schuster, designers
Aesthetic Apparatus, design firm
Pizzeria Lola, client

A Korean immigrant, inspired by her love of food, quits her day job, opens a pizza place, and names it after her dog. Is there anything more American? Pizzeria Lola seamlessly blends upscale, wood-fired artisan pizza (utilizing seasonal and locally-sourced ingredients), the owner's Korean background (the Lady ZaZa" kimchi pizza is a favorite) and mid-American neighborhood restaurant (warm cookies and house-made, soft-serve ice cream are available year-round.) The brand identity embodies the restaurant's playful and earnest warmth and includes a series of limited-edition posters, screen-printed with custom-made invisible inks that reveal a 2-color image when baked in the oven."

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