Scott Pridgen, designer/art director
Brian Murray, writer
Liz Paradise, group creative director
David Baldwin, executive creative director
David Perry, photographer
Ian Goode, photo editor
Chelsie Irby, studio artist
Suzanne Moore, producer
McKinney, ad agency
Polaris Industries, Inc., client
ATV brochures tend to be glossy, fancy affairs. The likes of which are hardly befitting of the dirty work these machines are capable of handling. Packed with riding tips, packing lists and machine diagrams, this brochure looked and felt as if it could be carried along on the most extreme backcountry missions. In essence, elevating the piece from a lowly brochure into the definitive ATV handbook. 44 pages, 6 3/4 x 10 1/8, 4-color and metallic ink. Die-cut cover.
