"'Take it. Break it. Share it. Love it.' is an eight-word modern version of the Christian sacrament. The episode was filled with religious themes and Matt really art directed this ad. He had a very specific image in his mind's eye of how the mom should share the two pieces of the popsicle. Posing for the ad are writer Robin Veith, executive producer Scott Hornbacher and production designer Dan Bishop. I really like the halo."