"How do you make an underwear launch really take off? You link it to the biggest story in the world. When PUMA approached us to launch their new bodywear collection in autumn 2009, we faced a crowded category and the depths of the economic crisis. To meet this challenge, and stay true to PUMA's brand promise of bringing joy to everyday moments, we created the PUMA Index—a real-time stock ticker with a twist. When the markets went down, the clothes came off."
