“The typographic structures, a custom version of the Frank Ruhl type style, delivers information about the bread-baking process and ingredients to its customers in free-form. This style corresponds perfectly with the frantic and lively atmosphere that characterizes the Mahane Yehuda market in Jerusalem, in which Russell’s Bakery is located. The logo anchors each composition and represents Russell’s stamp of a quality product, giving the whole visual language a boutique vibe.”
