"The ad has no copy just a picture of a SwissArmy knife with the file deployed. I looked and negotiated for months to find the setting that would read 'prison' and above all agree to this ad. Towers like these are disappearing quickly from prisons in America. Salem State is where Buffalo Bill seen in Silence of the Lambs spent some time. I printed this myself in a darkroom with a paper mask for the sky before Adobe Photoshop. I will never forget sitting near the edge of the woods watching the guards walk back and forth between the towers that night."