“SEVEN salons provide haircuts that defy trends, with a focus on suiting a client’s distinctive facial structure and best features. With plans to take its robust line of 25 hair-care products to a national market, SEVEN partnered with Turnstyle to reinvigorate its brand identity and packaging to capture the essence of the stylish salon experience. The large numeral 7, with its bold diagonal stroke bisecting the package, exudes confidence. Minimal, modern typography and a limited black, white and metallic color palette evoke premium sophistication.”