Loading ...
Tara Lubonovich, typographer/designer
Richard Brandt, executive creative director
Landor Associates New York, design firm
Diageo, client
Shanghai White Vodka was developed in 2008 for Diageo and Shui Jing Fang distillers. The bottle is inspired by 1930's Shanghai and draws inspiration from the Art Deco period when Shanghai was a glamorous destination where travelers from all over the world would come to experience this authentically exotic metropolis. The typographic solution is comprised of hand-drawn letterforms and illustrative details forming an identity with unique character and a sense of time and place.
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In