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This site presents all the properties in this leading, high-end hotel chain in Asia. Consisting simply of a comprehensible, uncluttered interface, intuitive functionality and concise content, it's responsive, easy to use without ever being mundane and, most importantly, an amazing resource. It organizes an enormous amount of data in a way that makes it effortless to compare locations equally across the chain. While it successfully portrays the individuality of each location, it is its consistency and functionality that makes it memorable.

• Beginning with a simple Find A Hotel link on the home page, the nav readily transitions to an organized list of properties and ends with a structured framework that guides visitors to properties, rates and reservation forms.

• What began as a library of inconsistent photo styles across the properties has become a site that succeeds beautifully at clarifying the distinct sub-brands within the Shangri-La portfolio while making it extremely easy to make or cancel reservations.

• Geography and time zone differences likely had something to do with the fifteen-month development time.

www.shangri-la.com

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