Recently redesigned, this tool allows consumers to easily navigate and view the entire Sherwin-Williams color palette.

The primary target audiences are Do It Yourself (DIY) and Do It For Me (DIFM) adults between 25 and 54. And, with a progressive navigation interface focused on a logical sequence of events, it guides users through a step-by-step experience by limiting choices while also making it obvious what to do.

Visitors can choose any one of 1,500 paint colors and apply them to one of 30 interior and exterior images. While it's certainly not a new capability it's executed extremely well on this site with clear color swatches, RGB values, the name of the color collection, coordinating colors and the ability to print all of this information and carry it into a Sherwin Williams store.

• This project took nine months from strategy/planning through launch.

• One of the bigger challenges was the need to work with the Flex3 software beta as opposed the production version which was released one week before the site was launched. (This project was one of the first applications to be launched using this software.)

• Fed with data (paint colors) pulled through a backend database, the tool handles download times primarily through caching. It also use progressive downloading to try to limit the amount of network traffic within the application by not serving content when it’s not needed.