"At a time when traditional drug and health education programs are struggling to get the attention of teens, the Office of National Drug Control Policy (ONDCP)/National Youth Anti-Drug Media Campaign introduced a new youth brand, ‘Above the Influence,’ to engage youth who have been most skeptical of and resistant to previous anti-drug messaging,” said tk. “Fleishman-Hillard developed AbovetheInfluence.com, an interactive, experiential site that would deliver drug information in a fun, relevant and engaging way to this critical target audience. The site has been a hit with teens and has successfully engaged them in a new style of drug prevention education. It has also opened up an opportunity for teens themselves to become the messengers of this new brand and Web site as the unconventional design and message delivery has prompted them to blog about or post Above the Influence icons on their own blogs and social networking pages." www.abovetheinfluence.com