Stella Artois is a premium mainstream brand that wanted to create an offering for the style end of the market, to appeal to urban trend setters. The design creates an 'authentic' Stella Artois, to allow the consumers to discover the bottle as opposed to being over-marketed to. Named 'La Demi Artois', the design has a unique half-pint sized embossed bottle, and minimal styled graphics to reflect the proposition.
