Target Community Folder. "In January 2005, Target launched its 'Making a Real Difference Every Day' storytelling campaign to show the meaningful difference Target is making in communities across the country," said the company. "Taking a journalistic approach, Target sent teams of photographers, writers and art directors throughout the country to capture the stories of people impacted by Target’s giving. The campaign made its debut with an eight-story insert that garnered over 23,000,000 impressions."
