While Midland Bookshop's discount schemes take care of the competition, it wanted to increase its customer base by encouraging the reading habit. This was done through a campaign that consisted of storybooks about people who have gone on to do great things after reading books. This booklet tells the story of how Joseph Campbell's book helped George Lucas make Star Wars, one of the biggest movies of all time. 10 pages, 4 1/2 x 4 1/2, perfect-bound, 4-color.
