A complete design program and naming of an upstart stationery company that puts a focus on tight, modern patterns that appeal to a design-savvy consumer base. We wanted the patterns on the cards to be personal and almost 'wearable,' so they vary between bold and masculine geometrics to feminine and soft florals. Absolutely no bamboo shoots or orchid branch designs here! The logo suggests a watermarking die while the supporting components—the packaging, Web site and sales kit—are designed to be bold yet flat to thrust the emphasis back on to the patterns and texture of the product.
