Responses by Discover Team, Typeform

Background: Typeform is a tool that replaces traditional ways of collecting data with a conversational, design-driven alternative that puts the responding users first. Even though we produced a data collection product, our ultimate focus is on the people. We believe that if you treat people well, they’re likely you give you more and better data—which ultimately helps your business grow.

Highlights: We’ve designed it to feel human and imperfect, capturing the eclectic nature of people everywhere. Photos of people are complemented by a visual theme of five concentric rings, which inform our logo. Wherever possible, we try to bring these lines to life by letting them gently drift apart, rotate and float. And we always finish off a graphic collage by adding our lines 
and logo as the final layer.

Navigational structure: We wanted to make the site’s structure flat, so that content does not take too many clicks to access. We also looked at some data from the previous site’s navigation and realized that we could group some content together onto fewer pages, which has made the user experience less fragmented and more intuitive. The Product page was created with this in mind.

Time constraints: Time limitations played an important role when defining the scope of the project, which involved many dependencies across different teams. We always tried to strike the best scope and quality balance, to avoid cramming in too many features and getting hung up on unrealistic quality standards. It was important to base our decisions on data and always keep in mind that it's virtually impossible to ship a bug-less page.

Technical features: Keeping the publishing platform the same for our writers while completely changing the look for users. Also, we made sure the site worked beautifully across different devices and browsers. Not having to downgrade the experience from day one of the rebrand is something we’re very proud of.